Google發佈了Google Analytics 4 在2023年的路線圖，從路線圖中，可以知道2023年將會有哪些新功能。
| 領域 | 當前提供 | 預期後續版本將提供 |
| APIs | Build dashboards, automate reporting tasks, and integrate your data with other applications | Increased parity between the API and the UI |
| Attribution | Choose between cross-channel rules-based models, a last click model, and cross-channel data-driven attribution | More functionality to help clients understand and act on insights within Analytics and in connected platforms |
| Channel Groupings | Rule-based definitions of traffic sources that lets clients monitor the performance of channels sending traffic to their website | Continued improvement to default channel groupings and flexibility for custom groupings |
| Data Import | Join data in Analytics from a variety of systems, taking down silos that exist between bodies of data and unlocking new insights | Even greater flexibility in defining the source and schedule of data imported into Analytics |
| Dimensions & Metrics | Predefined and custom attributes and measures collected from events users trigger | Additional predefined offerings and custom scopes including landing page, eCommerce, item-scoped dimensions, and conversion rates |
| Explorations | Advanced techniques to query, filter, segment data, and more | Availability of this functionality in core reports |
| Integrations | Link Analytics properties to other Google products for a plethora of benefits | Improvements and net-new capabilities to existing integrations and additional integrations to Google products |
| Intelligence | Advanced modeling techniques to help clients more easily understand and act on their data | Additional predictive capabilities and intelligence playing a central role in generating insights |
| Migration Tools | Several tools and guidance to replicate core essentials from Universal Analytics setups | Continued support for existing migration tools |
| Privacy | Privacy at the core to help clients meet evolving needs and user expectations | Additional controls for minimizing collection of user-level data (i.e., IP address, cookies, and metadata) |
| Reporting | Customizable reports, interactions, and conversion modeling | Additional modeling and reporting functionality to make it easier to gather insights and achieve business objectives |
| Enterprise | Higher limits for data collection, reporting, retention, and export and access to special features | Added functionality and new & improved SLAs |
來源：GA4 Roadmap Non-NDA Investment Themes_Q1’23 你可以在Google Enterprise Marketing Portal裡獲取，註冊是免費的。
如果您在操作上仍有任何疑問，歡迎留言交流，或加入：Google Analytics 4交流社團發問
