Google Analytics 4 認證簡介
谷歌最近發佈了Google Analytics 4 的官方認證，類似Universal Analytics的GAIQ（GAIQ全名為Google Analytics Individual Qualification，如果你要考GAIQ，延伸閱讀GAIQ考古題解析（102題）,是Google 官方推出的線上認證，通過谷歌分析認證可以展示你使用 Google Analytics 4 獲得有價值的見解和做出營銷決策的能力，通過獲得 Google Analytics 認證，Google 認可你具有以下能力：
- 為網站或應用設置 Google Analytics 4 媒體資源
- 收集業務所需的數據並使用各種報告工具和功能
- 識別可以顯示您的在線營銷工作有效性的關鍵測量功能
考試規則
- 報名考試費用：免費
- 考題題型：50個單選題
- 考試時間：75分鐘
- 考過標準：答對80%（40題）
- 重考：24小時後
- 有效期：1年
- 考試題目語言：目前只有英文
- 考试链接：https://skillshop.exceedlms.com/student/path/508845
谷歌分析證照
考過後你就可以看到谷歌分析認證的證照，可以同步到LinkedIn。
考古题目解析
下列是我重新考試後複製出來的題目，答對46道，但我覺得有一兩道是因為GA4的功能有變動的，但題目還是舊的才導致錯誤的。
如果你在考試過程中遇到新的選題，可以在底部留言，我會添加上去
1、Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
- Data retention period //是資料保留功能，免費版GA4默認保留2個月，最長設定為14個月，一定要設定為14個月
- Disable data collection
- Consent Mode
- IP address settings
2、One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
- First click
- Time decay
- Data-driven //GA4中默認使用跨管道以數據為准歸因模型，這是使用了算法
- Last click
3、If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
- User //membership status是使用者階層，要選Users
- Session
- Event
- Product
4、If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
- Google Ads
- Website tag
- Google Marketing Platform
- Firebase SDK //GA4是基於Firebase的構建的，Web安裝的是Website/Analytics tag，App安裝的是Firebase SDK
5、Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- Events from your mobile app can be combined with your existing website data
- Additional events are collected from your website without you needing to change your website’s code //enhanced measurement是加強評估事件，只需要在網站串流中啟用，系統將自動收集加強型評估事件，不需要修改程式，延伸閱讀：詳解Google Analytics 4 事件追蹤——加強型評估事件
- Events can be associated with signed-in users to enable cross-device reporting
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
6、To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore.
What’s the default setting for who can see the exploration?
- Only you can see it, but you can share it with the other users of the property for them to make edits.
- Only you can see it, but you can share it with the other users of the property in read-only mode. //探索裡新建報表，默認是只有自己看得到的，如果共享出去，有這個資源權限的就可以看到
- Anyone in your property can access it and make edits.
- Anyone in your property can access it in read-only mode.
7、In which of these situations could you use the Engagement overview report in Google Analytics?
- You’re interested in seeing which pages on your site are getting the most traffic. //裡面的網頁和畫面就是
- You’re interested in monitoring user activity as it is happening on your site.
- You’re interested in seeing where users are coming from before landing on your website.
- You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
8、You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase.
Which of these approaches would provide you with a predictive audience?
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who started checking out but didn’t complete the purchase //提交訂單，但沒支付成功的，是最有可能購買
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who added items to their purchase wishlist
9、Whenever a website visitor views any page on your site, they trigger the page_view event.
What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
- Mark event as conversion
- Modify event
- Import event
- Create event //基於page_view創建的事件，使用「建立事件」，也就是無程式事件追蹤，延伸閱讀：詳解Google Analytics 4 事件追蹤——無程式事件追蹤
10、You are setting up Google Analytics and are asked to set up a data stream as part of the process.
Which of these describes a data stream?
- A data stream lives within a property and is a source of data from your app or website
- A data stream lives within Explore and, once defined, can be added to any exploration
- A data stream lives within an account and is the container for the data you collect from your apps and sites //一個賬戶最多可以包含20個網頁串流和30個應用串流
- A data stream lives within Reports and lets you segment and compare your data
11、You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase.
If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
- Conversion events //注意題目中提到designate these events as important，一般是設定為轉換
- Goals
- Custom events
- Recommended events
12、You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.
轉載請註明標題：Google Analytics 4 官方認證和最新考古题解析（50題）！
網址鏈接：https://www.haranhuang.com/google-analytics-4-official-certification.html！
