文章目錄
如果你是用GTM安裝GA4的方式，延伸閱讀：Google Analytics 4 ：Google Tag Manager電商设定指南
這一節我們來介紹，如果你不是用Google Tag Manager去安裝Google Analytics 4，而是通過直接安裝gtag.js追蹤程式的方式，看如何實現電子商務的設定。
由於沒有使用Google Tag Manager，所以需要工程師去通過程式直接實現電子商務事件，它直接就能夠將事件發送給GA4，接下來，我們來看不同電商位置需要安裝的程式：
普通產品
- view_item_list ：產品展示
- view_item：查看產品
- select_item：點擊產品
view_item_list ：產品展示
gtag('event', 'view_item_list', {
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
index: 5,
item_list_name: 'Related Products',
item_list_id: 'related_products',
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
item_list_name: 'Related products',
item_list_id: 'related_products'
});
注意：item_list_name 或 item_list_id 的值必須保持穩定。對于給定列表，這些值應始終相同。
view_item：查看產品
gtag('event', 'view_item', {
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
value: 9.99
});
select_item：點擊產品
gtag('event', 'select_item', {
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
index: 5,
item_list_name: 'Related Products',
item_list_id: 'related_products',
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
item_list_name: 'Related products',
item_list_id: 'related_products'
});
促銷產品
- view_promotion：展示促銷產品
- select_promotion：點擊促銷產品
view_promotion：展示促銷產品
gtag('event', 'view_promotion', {
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
promotion_id: 'P_12345',
promotion_name: 'Summer Sale',
creative_slot: 'featured_app_1',
location_id: 'L_12345',
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'Black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
location_id: 'L_12345'
});
select_promotion：點擊促銷產品
gtag('event', 'select_promotion', {
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
promotion_id: 'P_12345',
promotion_name: 'Summer Sale',
creative_name: 'Summer Banner',
creative_slot: 'featured_app_1',
location_id: 'L_12345',
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'Black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
location_id: 'L_12345'
});
購物車
- add_to_cart：將產品添加到購物車
- remove_from_cart：将產品從購物車中移除
购物车中currency和value是必须字段。
add_to_cart：將產品添加到購物車
gtag('event', 'add_to_cart', {
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
value: 7.77
});
remove_from_cart：將產品從購物車移除
gtag('event', 'remove_from_cart', {
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
value: 7.77
});
結算流程
- begin_checkout：開始結算
- add_payment_info：添加支付信息
- add_shipping_info：添加地址信息
- purchase：購買成功
- refund：退款
currency和value是必须字段，購買成功和退款中transaction_
begin_checkout：開始結算
gtag('event', 'begin_checkout', {
coupon: 'SUMMER_FUN',
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
value: 7.77
});
add_payment_info：添加支付信息
gtag('event', 'add_payment_info', {
coupon: 'SUMMER_FUN',
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
payment_type: 'Credit Card',
value: 9.99
});
add_shipping_info：添加地址信息
gtag('event', 'add_shipping_info', {
coupon: 'SUMMER_FUN',
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'Black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
shipping_tier: 'Ground',
value: 7.77
});
purchase：購買成功
gtag('event', 'purchase', {
affiliation: 'Google Store',
coupon: 'SUMMER_FUN',
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}, {
item_id: 'SKU_12346',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'gray',
price: 9.99,
currency: 'USD',
quantity: 1
}],
transaction_id: 'T_12345',
shipping: 3.33,
value: 21.09,
tax: 2.22
})
refund：退款
退款分為全額退款和部分退款
全额退款
gtag('event', 'refund', {
affiliation: 'Google Store',
coupon: 'SUMMER_FUN',
currency: 'USD',
transaction_id: 'T_12345',
shipping: 3.33,
value: 12.21,
tax: 1.11
});
部分退款
gtag('event', 'refund', {
affiliation: 'Google Store',
coupon: 'SUMMER_FUN',
currency: 'USD',
items: [{
item_id: 'SKU_12345',
item_name: 'jeggings',
coupon: 'SUMMER_FUN',
discount: 2.22,
affiliation: 'Google Store',
item_brand: 'Gucci',
item_category: 'pants',
item_variant: 'black',
price: 9.99,
currency: 'USD',
quantity: 1
}],
transaction_id: 'T_12345',
shipping: 3.33,
value: 12.21,
tax: 1.11
});
如果您在操作上仍有任何疑問，歡迎留言交流，或加入：Google Analytics 4交流社團發問
