「修复 Bug」Google Analytics 4 的轉換都劃分到Direct？

更新時間：2024年9月26號

問題

Google Analytics 4 的轉換都劃分到Direct管道。

如sign_up：

get_started：

原因

以下是Google的解釋：

If you are sending a user_id as an event parameter, and all of the conversions that are associated with that user are being marked as Direct, it is possible that the user is visiting your website or app from multiple devices or browsers. In this case, data-driven attribution would not be able to track the user’s journey across all of their devices or browsers, and would therefore mark all of the conversions as Direct.

這是因為將Users ID設定為事件參數，導致所有轉換與User ID連結劃分為Direct管道。

解決方法

官方已與2024年9月25號公告修復：

Improved enhanced User ID session attribution

We've fixed an issue that caused over-attribution of sessions to Direct, either when enabling enhanced user ID mode with automatic user data collection, or starting in late June to mid July for customers already using the feature before that date.

引薦來源：https://support.google.com/analytics/answer/9164320?hl=en#092524